Issue #55: Building the Mexico Carrier Network of the Future

Why our human-led, tech-enabled approach gives brokers what they need — and carriers what they want.

If you’ve ever worked in freight brokerage, this will sound familiar:

You’ve got a load to cover. Time is tight. The instinct kicks in: start calling through a long list of carriers who might do it.

It makes sense — that’s how it’s always been done. Especially with Mexico freight, where relationships matter and carrier details aren’t sitting in a shared TMS. But after dozens of calls, you’re still not sure if the guy who answered can legally cross the border, has the right equipment, or even wants to go that direction.

That’s the gap we built Cargado to close.

What brokers actually need

Brokers need speed, coverage, and confidence.

You want to post your freight and know it reaches the right carriers — the ones who are vetted, compliant, and interested. You want to stop blasting out messages, chasing replies, and calling around just to end up right back where you started.

Cargado gives you a better way. You post a load once, and it’s instantly routed to the right set of carriers — the ones who have already told us they want that kind of freight, in that lane, with that trailer type, and through that crossing.

They see more detail than you’d ever include in a text. No back-and-forth needed. No explaining the same thing five times. Just relevant freight delivered to people who are ready to move it.

What carriers actually want

Most brokers don’t realize this:

Carriers hate getting 20 irrelevant load offers a day.

“Got anything going from Monterrey to Dallas?”

“Still have that reefer?”

“Where are your trucks right now?”

They want freight that fits their business — clear, relevant opportunities from people who understand how Mexico works. Not brokers asking if they take pesos or if they can cross in Brownsville “if Laredo’s full.”

We’ve talked to thousands of carriers across the border. We’ve built trust by showing up — in person. Our team has onboarded over 900 carriers, representing 124,000 trucks and 354,000 trailers.

Here’s where they’re based — and where we are too:

• Laredo, TX – 3 team members covering Laredo, Brownsville, Pharr, Eagle Pass, and Del Rio

• El Paso, TX – 1 full-time carrier partnership manager

• San Diego, CA – 2 people focused on Otay Mesa, Calexico and Nogales

They visit yards. Spend time with owners and dispatchers alike. Sit down with carriers and explain how the platform works. This isn’t some cold email campaign. This is actual relationship-building — backed by tech that makes it useful for brokers.

The old way doesn’t scale

We understand the instinct to just start calling. We’ve been brokers. But calling through dozens of carriers for every load doesn’t scale when you’re managing a full board.

And even if it did, it still misses the long tail of carriers who want your freight — but never get the call.

Cargado fixes that.

• You post once

• The right carriers see it instantly

• They get all the info — no guesswork

• You get faster responses from people who are ready to move

It’s still about relationships. We’ve just built a better way to match the right people faster.

Why our carrier network is different

Here’s what we’ve built so far:

• 900+ carriers

• 124,000 power units

• 354,000 trailers

• Lane preferences, documentation, and regional coverage — all mapped

• Vetted and engaged by local teams at the border

We know what freight brokers need to succeed. And we know what makes carriers say yes to new freight. Cargado is the bridge between the two — without the noise, confusion, or wasted effort.

We’re not replacing the human side of brokerage. We’re making it more effective.

If you’re a broker looking to grow in Mexico — or a carrier tired of getting one-line messages from someone you’ve never worked with — let’s talk.

Use Cargado.

It’s the easiest way to turn Mexico into a competitive advantage.